SEO with Digital Marketing Course

Unlock the power of digital marketing with our comprehensive SEO with Digital Marketing course. Learn how to optimize websites for search engines, drive organic traffic, and implement effective online marketing strategies.

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Step-by-Step Learning Modules

Introduction to SEO & Digital Marketing

  • Understanding the fundamentals of SEO and digital marketing
  • The importance of SEO in driving organic traffic
  • Overview of digital marketing channels (SEO, social media, paid ads, etc.)

On-Page SEO

  • Optimizing content for SEO
  • Keyword research and usage
  • Meta tags (title, description, header tags)
  • URL structure, internal linking, and site navigation
  • Image optimization and alt text

Off-Page SEO

  • Link building strategies
  • Social signals and their role in SEO
  • Local SEO and citation building
  • Influencer marketing and guest blogging

Technical SEO

  • Website speed optimization
  • Mobile optimization and responsive design
  • Schema markup and structured data
  • XML sitemaps and robots.txt
  • Handling redirects and duplicate content issues

Content Marketing & SEO

  • Developing an effective content strategy
  • Types of content (blog posts, videos, infographics)
  • Content creation, promotion, and distribution
  • Using content to build backlinks and improve rankings

Social Media Marketing

  • Creating and managing social media profiles
  • Organic social media growth strategies
  • Social media ads (Facebook, Instagram, LinkedIn, Twitter)
  • Measuring social media success through analytics

Google Analytics & Conversion Tracking

  • Setting up and understanding Google Analytics
  • Tracking traffic sources and user behavior
  • Conversion rate optimization (CRO)
  • Setting up goals and event tracking

Analytics and Reporting

  • Setting up Google Analytics and Google Search Console

  • Tracking key SEO metrics 

  • Understanding and analyzing search performance reports

  • Identifying and fixing crawl errors

  • Monitoring keyword rankings and traffic trends

SEO Audits & Reporting

  • Conducting website SEO audits
  • Using SEO tools (Google Search Console, Ahrefs, SEMrush)
  • Monitoring SEO progress and ranking performance
  • Reporting key metrics and KPIs to clients

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Our Structured Training Process for Success

Our SEO with Digital Marketing course follows a structured learning approach, starting with the fundamentals of SEO and gradually expanding to include various aspects of digital marketing. You’ll first master on-page and off-page SEO techniques, learning how to optimize websites for better search engine rankings.

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Frequently Asked Questions

No, this course is beginner-friendly and doesn’t require any prior marketing experience. It starts with the basics of SEO and digital marketing and progresses to more advanced topics, so you can learn at your own pace.

Learning SEO and digital marketing will equip you with skills highly sought after in today’s job market. Whether you’re interested in freelancing, working in a marketing agency, or boosting your own business’s online presence, this course will open up a range of career opportunities.

The course duration depends on your pace, but on average, it takes between 6 to 8 weeks to complete if you follow the structured schedule.

You’ll learn how to track and measure the success of your SEO efforts using Google Analytics, keyword rankings, and other analytics tools.

Yes, this course is perfect for small business owners who want to increase their online visibility and attract more customers.

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